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Book Keeps Pace with La Jolla Real Estate Market
California's Silicon Valley is a prime example. Since before "House Selling" was published, that market's home values have soared more than 60 percent and at least one home sold for more than twice the asking price. Sellers are scrambling to learn how to cope with the horde of buyers and both real estate agents and appraisers are struggling to price a home right when values are a fast-moving target. It's a rare book that, over time, continues to serve such a volatile, dynamic real estate market. That task is typically reserved for daily newspapers or Web sites and their ability to change as fast and as frequently as the market demands. Only experienced foresight and intimate knowledge of the real estate market's potential for sudden twists and turns could have produced "House Selling for Dummies," an ever-relevant tome without match. Chapter 10 "Determining Your Home's Value" concedes the elusive nature of home values but carefully distinguishes between the history of cost and the here-and-now of price to make sure sellers don't leave money on the table. Chapter 11 "Price It Right, and Buyers Will Come," offers several pricing alternatives for a variety of markets, along with the pros and cons of each. And Chapter 13, "Negotiating Strategies for Sellers," includes a a detailed analysis of handling harrowing multiple offers and the tricky offer-presentation process in a hot market. Alone worth the price of the book, the three-chapter testament to excellence-over-time contains crucial information always invaluable to harried sellers and those who assist them. From the introduction explaining the "Eric Tyson/Ray Brown Difference" to the closing chapter "Tax Filings after the Sale," "Home Selling" is an "evergreen" that helps readers through every other step of the home sale -- deciding to sell, the economics of selling, move-up tactics, selling with and without an agent, professional help, contracts, commissions, staging, marketing, escrow and moving -- in any market. It's all served up "Dummies"-style to help readers cruise through an otherwise esoteric subject. Publisher IDG uses an abundance of trademark icons (string-tied finger reminders, bullseye tips, ticking-bomb warnings, shark-fin caveats, magnifying-glass investigators and a raised-finger geek making technical point), wisecracks and gray-boxed anecdotes, all to create a Web page-like, interactive format. Bonus chapters 16 through 18 uses another IDG staple, lists of ten to expound upon additional issues many sellers must tackle -- "House-Selling Tips for the Computer Age," Ten Things to Do After You Sell," and "Ten Tips for Selling Rental Real Estate." Designed for sellers in a market on the go, "House Selling For Dummies" is also not a bad idea for buyers who want to know what they are up against. Sellers who read it are way ahead of the game. The book is the easily the best in its category.
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